Understand your Hair

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Let's clear this up

Common myths about textured hair

A lot of what you've been told about Black hair isn't true. Here's what the science actually says.

Myth
01

"Black hair doesn't grow."

Truth

Black hair grows at the same rate as any other hair type — around 1.5cm per month. The real issue is retention. High shrinkage and breakage make it appear not to grow, but the problem is almost always moisture and handling, not growth rate.

Myth
02

"Oils moisturise your hair."

Truth

Oils seal in moisture — they don't add it. Water is the only true moisturiser. Applying oil to dry hair without water first just locks in the dryness. Always apply to damp hair or directly after a water-based product to actually see a difference.

Myth
03

"Protective styles mean your hair is resting."

Truth

Your scalp never rests. Neglecting it under braids, twists, or locs leads to buildup, inflammation, and weakened follicles. Scalp care actually matters most when your hair is put away — out of sight shouldn't mean out of mind.

Did you know

Three things most people don't know about their hair

Understanding how textured hair actually works changes everything about how you care for it.

1

Shrinkage is a sign of healthy hair

The tighter your curl pattern, the more moisture your hair retains — and the more it springs back. High shrinkage means high elasticity. That's not a problem to fix. That's your hair doing exactly what it's supposed to.

2

Your scalp health determines your hair health

Most people focus on the length they can see, but growth starts at the follicle. A dry, inflamed, or clogged scalp slows growth and causes breakage long before you notice it in the mirror. Treat the root, not just the result.

3

Protective styles still need scalp care

Locs, braids, and twists don't mean set it and forget it. Scalp buildup, dryness, and tension under protective styles are among the most common causes of preventable hair loss. What's underneath needs just as much attention.